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Get to know
ssco.

Our mission is to seamlessly translate your business' values into creative, consistent narratives across multiple platforms, ensuring a compelling and genuine online presence. We specialize in crafting tailored content strategies, producing high-quality visuals, and providing cutting-edge Social Media Management, empowering businesses of all sizes to thrive in the digital landscape.

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The ssco. difference

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Full-Service Social Media Management

We offer an end-to-end process that covers every step of your brand’s social media journey—from ideation and to insights. Our team manages every detail with precision and creativity, so you can focus on running your business while we elevate your online presence.

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Community-Centered Creativity

At Serendipity Social Co., we believe that strong brands build strong communities. Our work extends beyond digital marketing into real-world impact through collaborations, nonprofit partnerships, educational workshops, and community events. We’re passionate about making sure that meaningful moments don’t just happen online—but in real life, too.

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yes,
We’re Local!

As proud San Antonio locals, we understand the pulse of this city—its people, its culture, and its ever-evolving creative scene. That local expertise allows us to craft campaigns that not only look good online but also resonate authentically with our community.

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Purpose-Driven Client Relationships

As a fellow small business, we understand the importance of representation, growth, and sustainability. Every client relationship we build is rooted in collaboration, creativity, and care. We take time to understand your goals and challenges, ensuring our strategies feel personalized, intentional, and aligned with your long-term vision.

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Our story

Serendipity Social Co. was born from a simple but powerful belief — that every small business deserves to be seen, heard, and represented with pride and purpose. Founded by Ryn Pitts, a Black woman entrepreneur with a deep love for storytelling and community, the agency began as a vision to bridge creativity with strategy — empowering brands to show up authentically and connect meaningfully with their audiences.

Ryn’s journey into social media and content creation was fueled by a passion for helping small businesses grow beyond their limitations. She saw firsthand how many business owners were doing incredible work but struggling to translate their passion into a digital presence that truly reflected their impact. What began as a creative outlet quickly evolved into a calling — to build an agency that not only delivered results but also uplifted the people behind the brand.

Today, Serendipity Social Co. stands as a trusted creative partner for Texas businesses, nonprofits, and local leaders who want to tell their stories with intention. Rooted in San Antonio, the agency plans to make waves across the media and marketing scene by combining modern strategy with genuine connection.

From launching campaigns that capture the heart of a brand to producing community-centered initiatives like our annual giveaways and community partnerships and collaborations with local community building organizations, such as The Lemonade Circle, Serendipity Social Co. remains committed to using creativity as a tool for empowerment.

 

As we continue to grow, our mission stays the same — to create meaningful content that builds community, inspires connection, and celebrates the beauty of small business ownership. The future of Serendipity Social Co. is grounded in purpose: expanding our impact, elevating diverse voices, and continuing to set the standard for what community-driven marketing looks like in San Antonio and beyond.

 

Because for us, it’s never just about social media — it’s about creating content (and results) that you’ll be content with.

our team

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Ryn Pitts is the Founder and CEO of Serendipity Social Co., a social media and content creation agency focused on strategic digital storytelling, high quality content, and social media marketing. With nearly a decade of experience in photography, content creation, and brand development, she founded the agency in 2021 and expanded it into a full service social media agency in 2022. Her journey began as a micro influencer working with brands like Fabletics and Steve Madden and led her through several cities before settling in San Antonio, Texas. Ryn also serves as Director of Social Media Marketing and a community partner for the nonprofit The Lemonade Circle, supporting youth mentorship and entrepreneurship through sponsorships, programs, and events. In addition to agency work, she is a speaker, mentor, and educator dedicated to helping brands and organizations create content that engages, converts, and inspires.

Ryn Pitts,
Founder & CEO

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Originally from Fort Worth, Texas, Taylor moved to San Antonio to attend The University of Texas at San Antonio, where she earned a Bachelor’s degree in Digital Communication with a focus on Digital Media. While in college, she managed multiple social media platforms for various organizations, developing strong skills in content creation, audience engagement, and digital storytelling. During the pandemic, Taylor expanded her experience through social media marketing internships, managing online platforms for small businesses and producing strategic, visually engaging content. As a member of the Serendipity Social Co team, she brings creativity, strategy, and enthusiasm to every project. Taylor is passionate about helping brands tell authentic stories, build trust, and create meaningful connections through thoughtful and purposeful social media content.

Taylor Norton,
Social Media Manager

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Elizabeth holds a Bachelor of Business Administration in Management from New Mexico State University and began her marketing career with a passion for helping brands tell meaningful stories. Before joining Serendipity Social Co, she worked at Indeed as a Social Media Specialist supporting campaigns across the Canadian, U.S., and EMEA markets. In that role, she helped increase social engagement by 91 percent and expand brand reach by 47 percent through strategy driven content, community management, and data informed planning. At Serendipity Social Co, Elizabeth leads client social media strategies by building clear roadmaps, analyzing performance insights, and guiding content alignment and audience engagement. She is dedicated to helping brands create consistent, purposeful social media presences that foster connection and long term impact.

Elizabeth Gee,
Social Media Strategist

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Raised in Jackson, Mississippi, Tori Alberta is a multimedia designer inspired by Black Speculative Fiction, Afrofuturism, and Indigenous philosophy. She earned a Bachelor of Fine Arts in Graphic and Web Design from The Art Institute of San Antonio and has over a decade of experience working with agencies and as a freelancer. Her portfolio includes collaborations with major brands and nonprofits such as Amazon, AfroLandTV, The Congressional Black Caucus Foundation, Big Brothers Big Sisters of America, and The National Bleeding Foundation. Tori’s expertise spans rebranding, web design, social media campaigns, animation, and full cycle video production, supported by a strong foundation in 3D visualization. She approaches each project holistically, blending storytelling, brand strategy, and technical precision while continually exploring new creative mediums.

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Graphic Designer

We’ve had the absolute pleasure of working with Serendipity for our last four sessions—both in studio and on site, and every single time, they’ve exceeded our expectations. Their professionalism, creativity, and attention to detail are unmatched.

 

As a business, we rely heavily on strong visuals to represent our brand, and Serendipity has delivered beautifully each time. They make the process smooth, enjoyable, and always bring our vision to life.

 

We highly recommend Serendipity to anyone in the business world looking for top-tier photography services. We are beyond pleased and truly grateful for their incredible work!

Pamela Escobar

I could not speak more highly of SSCO or our Photographer, Ryn! She did our FULL company headshots on a chaotic schedule, picked out a beautiful location in our hotel, made everyone feel beautiful and comfortable, and created an amazingggggg experience for us.

Ryn was the perfect balance of artistic, friendly, and able to command a room. I could not recommend her more. I wish I could rate 6/5 stars— truly impeccable work!

Rachel Shriver

Manager at Catalyst Exchange (formerly Catalyst:Ed)

I can’t say enough good things about my experience with SSCo! Ryn is ambitious, thoughtful, an excellent Photographer & Videographer, extremely resourceful, and more detail-oriented than a business owner could ever dream of!

 

Even though she has many other clients, I walk away from our conversations feeling like I’m her number one priority.

 

Couldn’t ask for a better Marketing & Social Media Manager!

Demitri Haney

Owner of Aequilibria Premium Rentals “The Ivy”

in the press

Conversations With Ryn Pitts. November 2nd, 2022. Voyage San Antonio

November 2nd, 2022.

Voyage San Antonio

Meet Ryn Pitts

 June 29th, 2023. Canvas Rebel

Ryn Pitts

August 29th, 2023. Bold Journey

Rising Stars: Meet Ryn Pitts of San Antonio

March 5th, 2025. Voyage San Antonio

Life, Values & Legacy:
Our Chat with Ryn Pitts

September 24th, 2025. Voyage Austin

Ryn Pitts #LetsGetSocial

September 5th, 2023. Jefa Talk Podcast

our milestones

2022

  • Serendipity Social Co. is featured for the first time in Voyage San Antonio, followed by three additional online publication features highlighting creative work and community impact.

2023

  • Hosts its first Social Media Workshop in partnership with Babes Support Babes; goes on to facilitate 13+ workshops for small businesses and creatives.

  • Ryn Pitts joins The Lemonade Circle as Director of Social Media Marketing.

  • Launches the Content Queens Summer Program, a five-week content and social media initiative for teens.

  • Becomes Title Sponsor & Lead Producer of The Lemon Essence Fundraising Fashion Show, contributing to over $7,000 raised by 2025.

2024

  • Ryn graduates from the NAWBO Start Up Incubator Program.

  • Serves as a speaker at the LiftOff Business Conference, sharing insights on social media, entrepreneurship, and brand storytelling.

  • Serendipity Social Co. hires its first employee.

2025

  • Pilots the Content Queens Summer Internship, providing hands-on marketing and media experience for teens while supporting local small businesses—one of Ryn’s proudest initiatives to date.

Ongoing

  • Serendipity Social Co. continues to evolve with a strong commitment to creativity, mentorship, entrepreneurship, and meaningful community impact.

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