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The Power of Social Media Presence

Updated: Dec 4, 2022

We cannot deny the need for social media to stay connected and in the know. However, over the past decade, with the continuous rise of social media, business owners are seeing just how lucrative social media can be for your business. Many would claim that social media is a crucial component in the success of your company. As a result of this discovery, more and more people are now using socials as a way to leverage their business and/or personal brand, engage with potential and recurring consumers and most importantly, to make money!

While many business owners have understood and utilized the power of having a strong social media presence, there is still an overwhelming amount of people who haven't quite seen its value or the possibilities of what it can do for their business. So consider this article your wake up call! Allow me to take you on a journey of statistics that I hope can better help you understand the importance of, not just being on social media, but making sure your presence on it is powerful. Without further ado, #LetsGetSocial!

Its undeniable: People are on social media

With more than 1 billion active members on Instagram alone, it's clear that people are using social media. The stats show that 58.4% of the worlds population uses social media. That's more than half of the worlds entire population. Simply put, that's a lot of people! According to Neal Shaffer, a Forbes Top 50 Social Media Power Influencer, "Internet users are expected to spend more than 1/3 of their internet time on social media. This total internet consumption adds up to 1.25 years. This provides many opportunities to reach customers."

58.4% of the worlds population uses social media

It's one of the easiest ways for people to find you

When you think about successful people in business, what's one thing they all, without a doubt, have in common? If you answered a strong network, you're absolutely right! The stats show that 55% of people find out about new businesses through social media. Being a business owner, you desire to grow your network, expand your reach and open new doors of opportunity. Think of Instagram as your business's digital network.

55% of people find out about new businesses through social media

Let me give you a scenario: You're a business owner who doesn't have a social media presence. You rely heavily on customer loyalty, word of mouth and other forms of recommendations. You've been doing well in business so far, but it's pretty stagnant.

When you're scrolling through your timeline and someone has posted about a great service, an adorable restaurant or a nice outfit, do you check the tags? I know I do. When you check the tags, do you go onto the actual pages of these brands or companies? Yeah, I do too. Now, take a look back at the previously shown statistic... If people are unable to do something as simple as tag your company due to your lack of a powerful presence on socials or any presence at all, and 55% of people find out about new business through social media, just how many customers are you missing out on?

Use Your Resources

A part of having a powerful social media presence is making sure to utilize all of the unique features offered on different platforms that are applicable to your business model. Instagram alone has outreach features including; Reels, stories, stickers, Instagram Shops, live sessions, carousels and story highlights. Utilizing tools like Instagram Shop can have a major impact on your engagement, consumer interest and sales. The stats show that 130 million Instagram accounts tap on a shopping post to learn more about products every month. So, if consumers are making their buying decisions based on what is shown to them across social media and you don't have a social media presence, you're shutting out a wide number of potential customers.

130 million Instagram accounts tap on a shopping post to learn more about products every month

Powerful Presence = Purchasing Potential

I'd compare social media to a basketball game; If you're on the bench you can't score any points. When talking in terms of sports, that analogy is obvious right? Now apply that to social media. When your company lacks a strong digital presence, you're not in the game scoring points, instead you're on the bench, watching everyone else play... Trust me, I understand social media comes with its own hardships, time consumption and adds more tasks to your to-do list, but for me personally, I'd rather be in the game.

I cannot stress enough the value of having a positive encounter. The stats show that 78% of consumers are willing to buy from a company after having a positive experience on socials. Authenticity and accountability go a long way in any business, and you simply can't deny the impact of good customer service.

78% of consumers are willing to buy from a company after having a positive experience on socials

One thing I pride myself on with Serendipity Social Co. is our ability to make genuine connections with people through socials for all of our clients. In a world where things get fake and phony very easily, I promise you that people still appreciate a bit of realness. After all, people just want to be treated and seen as people. Sonya Parker, a well known author, said it best, "Almost everyone will make a good first impression, but only a few will make a lasting impression".

All in all, the world of social media and the way business owners can approach it is ever changing and entirely up to your discretion. As I've seen, and as I push my clients to strive for, consistency and strategy go a long way in the digital world. We cannot continue to deny that having a powerful social presence is a vital component to the longevity and success of your company. The companies I've seen thrive on socials are the ones who put time and effort (or a team) into creating content that's engaging, relevant to their market and aesthetically pleasing. It's time to get off the bench and start playing the game with the rest of us.

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  1. Sprout Social

  2. Neal Schaffer

  3. HubSpot

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